What is Maya? A Conceptual Analysis

"In the seventh chapter of the Bhagavad Gita, Krishna makes a promise to Arjuna....It is this Maya, which, during creation, takes on the form of the world....The Bhagavad Gita uses the word Maya four times, and its synonym Prakriti more than 20 times...... Inspired by these emotions, we perform more and more karma to bring that which we like near us, and push what we dislike away from us....Maya thus presents the cause as an effect having a nature different from the cause....Even if we have pondered on this question, have we still not failed to overcome our intense physical desires?....In India women are named after Maya, considering it to be sacred."